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Writing samples

My words in your voice

My years as a general assignment reporter for a daily newspaper taught me how to become an "instant expert" (and those were pre-internet years, mind you).  I'll learn your situation and needs quickly and then adapt to put my words into your voice. Result: a message you can be proud to claim as your own.

My clients have included multiple CEOs (including two of a Fortune 500 company), major retail brands, a regional beer entrepreneur, and many smaller businesses seeking help getting their words out. I've got you covered.


Advertising / marketing

MAAX freestanding bathtub brochure - consumer

Educates consumers about the many available designs, features and options of a new collection.

Aker Bath: Outlook Plus brochure - B2B

Explains to builders, contractors and retailers the features and benefits of bathware line designed to meet the needs of people of varying abilities.

Coast Spas website - consumer

Entices consumers to learn more about the features and benefits of various types and styles of hot tubs and swim spas.

Curve  Infinity  Swim  Traditional

Bartender with Beer


CT Beers Media kit

Tells the story of the business creators, their mission and their key information.

Beer Fests sell sheet

Details the work, mission and services of the business.

Urban Lodge case study

Challenge accepted and met!

Harmony Tumbler product description

Success leads to selling swag to fans.

Online Shopping


Alternative Dispute Resolution brochure

Explains to new homebuyers the company's process for settling disagreements with the builder.

Pick a Tub, Any Tub
Helping home building / design pros make good decisions in the bathroom.

Here Comes the Bus app

Proposed GPS-tracking to help NYC parents follow their kids on and off the school bus.

Coping with Pet Loss

Guide to resources to help parents and children deal with the loss of a beloved family pet.

Business Meeting


Coast Spas CEO end-of-year message

Thanks all shareholders for their grace and ingenuity during turbulent times.

MAAX President & CEO letter to business partners

Explains company's rebranding and rinnovations in sales, marketing and product development.

Centex Homes CEO letter to employees

Explains why quality improvements allow homebuilder to double its fit-and-finish warranty.

Typewriter Keys


Extreme Home Makeover

Feel-good piece for employees, suppliers and potential buyers explains homebuilder's role in helping a family start again after tragedy. 

Ry's Ruffery (dog biscuit) tale

This short "about" was written quickly the day before this website launched to coincide with the initial TV airing of its 10-year-old owner's nailing a $25,000 investment on Shark Tank.

City Dads Group

How two stay-at-home dads started a playgroup for their kids that turned into an international movement.

Image by Roman Kraft

My So-Called Columnist Life

Love in the Time of Coronavirus

So now you’re “sheltering in place” with runny-nosed sugar fiends whining about their boredom. Ha! Haha-HA! 

Home office invasion

As a work-at-home dad, COVID's social distancing was a breeze for me. Not so much my workaholic executive corporate goddess of a wife.

Rock star treatment for rare diseases

My daughter and Peter Frampon have something in common -- a rare autoimmune disease.

I am Househusband, Hear Me Roar!

Domestic dad is more than a hot piece of status. This one went international (hello, Canada!).

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