Writing samples
My words in your voice
My years as a general assignment reporter for a daily newspaper taught me how to become an "instant expert" (and those were pre-internet years, mind you). I'll learn your situation and needs quickly and then adapt to put my words into your voice. Result: a message you can be proud to claim as your own.
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My clients have included multiple CEOs (including two of a Fortune 500 company), major retail brands, a regional beer entrepreneur, and many smaller businesses seeking help getting their words out. I've got you covered.
Advertising / marketing
MAAX freestanding bathtub brochure - consumer
Educates consumers about the many available designs, features and options of a new collection.
Aker Bath: Outlook Plus brochure - B2B
Explains to builders, contractors and retailers the features and benefits of bathware line designed to meet the needs of people of varying abilities.
Coast Spas website - consumer
Entices consumers to learn more about the features and benefits of various types and styles of hot tubs and swim spas.
Curve | Infinity | Swim | Traditional
Business
Tells the story of the business creators, their mission and their key information.
Details the work, mission and services of the business.
Challenge accepted and met!
Harmony Tumbler product description
Success leads to selling swag to fans.
Consumer
Alternative Dispute Resolution brochure
Explains to new homebuyers the company's process for settling disagreements with the builder.
Pick a Tub, Any Tub
Helping home building / design pros make good decisions in the bathroom.
Proposed GPS-tracking to help NYC parents follow their kids on and off the school bus.
Guide to resources to help parents and children deal with the loss of a beloved family pet.
Executive
Coast Spas CEO end-of-year message
Thanks all shareholders for their grace and ingenuity during turbulent times.
MAAX President & CEO letter to business partners
Explains company's rebranding and rinnovations in sales, marketing and product development.
Centex Homes CEO letter to employees
Explains why quality improvements allow homebuilder to double its fit-and-finish warranty.
Narrative
Feel-good piece for employees, suppliers and potential buyers explains homebuilder's role in helping a family start again after tragedy.
Ry's Ruffery (dog biscuit) tale
This short "about" was written quickly the day before this website launched to coincide with the initial TV airing of its 10-year-old owner's nailing a $25,000 investment on Shark Tank.
How two stay-at-home dads started a playgroup for their kids that turned into an international movement.
My So-Called Columnist Life
Love in the Time of Coronavirus
So now you’re “sheltering in place” with runny-nosed sugar fiends whining about their boredom. Ha! Haha-HA!
As a work-at-home dad, COVID's social distancing was a breeze for me. Not so much my workaholic executive corporate goddess of a wife.
Rock star treatment for rare diseases
My daughter and Peter Frampon have something in common -- a rare autoimmune disease.
I am Househusband, Hear Me Roar!
Domestic dad is more than a hot piece of status. This one went international (hello, Canada!).